Tower28 Beauty ShineOn Lip Jelly Non-Sticky Gloss

Farah Gasimzade By Farah Gasimzade4 min read

I tried Tower28 Beauty ShineOn Lip Jelly Non-Sticky Glosses a while ago when the brand launched at Sephora. Since then, these Lip Jelly became Sephora bestsellers and BIC community favorites, and today we will dive deeper into why Tower 28 Beauty is a must-have lip gloss in your collection.

@sunkissedblush #@tower28beauty ☀️ #sephorasquad #sunkissedblush #PepsiApplePieChallenge #eyeslipsface #beautytok ♬ Dissolve – Absofacto & NITESHIFT

ShineOn Lip Jelly Non-Sticky Glosses from Tower28 Beauty come in Glossy (sheer) and Milky (semi-sheer) high-shine finishes, as well as shimmering finishes. inspired by alternative milk options, semi-sheer finishes include below high-shine shades shades:

  • Oat – semi-sheer, milky peachy pink
  • Almond – semi-sheer, milky chocolate
  • Pistachio – semi-sheer, milky nude pink
  • Sesame – semi-sheer, milky mauve
  • Coconut – semi-sheer, milky rosy pink
  • Cashew – semi-sheer, milky rosy brown

Swatches from left to right: ShineOn Lip Jelly Non-Sticky Glosses in Oat, Coconut, Cashew and Almond

Sheer shades are also listed below:

Shimmering finishes are available only in two shades:

  • Magic – clear with gold shimmer
  • Iced Pistachio – limited edition of Lip Jelly in Pistachio, a milky nude pink, iced with golden shimmer; part of the set.

The shades in general are not pigmented, but rather add a veil of color to the high gloss finish. My favorite shades are Coconut and Iced Pistachio.

Tower28 Beauty ShineOn Lip Jelly Non-Sticky Glosses

ShineOn Lip Jelly Formula

These Clean At Sephora lip glosses are enriched with lip-loving ingredients that deliver moisture and nourishment to the lips. The formula features a blend of five nourishing oils, in particular Apricot Kernel Oil, an ingredient that provides care and comfort to the lips; Raspberry Seed oil, which protects the lips from harmful elements in the environment and free radical damage and Rosehip Oil which contains essential vitamins that help in the repair and rejuvenation of the cells.

Tower28 Beauty ShineOn Lip Jelly Non-Sticky Glosses are Clean at Sephora, vegan, cruelty-free, and gluten-free. These moisturizing lip glosses are indeed non-sticky and soften the lips as well as if you are wearing a balm. They feel lightweight and comfortable on the lips and add a luxurious shine to the lips.

Even though ShineOn Lip Jelly Non-Sticky Glosses do not contain plumping ingredients, will not sting or irritate lips, and are safe for sensitive skin, the high gloss finish visibly plumps the lips.

For some reason, when I apply Iced Pistachio I feel some tingling on my lips, but it fades quickly. I haven’t experienced such sensations with any other ShineOn Lip Jelly that I’ve tried. I’ll be reaching out to the brand for the details.

I love the subtle beachy coconut flavor of these nourishing lip glosses: not empowering, yet yummy. Fun fact: the flavor used in ShineOn Lip Jelly Non-Sticky Glosses is food-grade.

List of ingredients:

⁠Hydrogenated Polyisobutene, Polybutene, Prunus Armeniaca (Apricot) Kernel Oil, Ethylene/Propylene/Styrene Copolymer, Octyldodecanol, Oryza Sativa (Rice) Bran Extract, Helianthus Annuus (Sunflower) Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Ricinus Communis (Castor) Seed Oil, Rosa Canina Fruit Oil, Rubus Idaeus (Raspberry) Seed Oil, Persea Gratissima (Avocado) Oil, Tocopherol, Caprylyl Glycol, Ethylhexylglycerin, Butylene/Ethylene/Styrene Copolymer, Flavor, Iron Oxides (CI 77492), Red 22 Lake (CI 45380), Red 28 Lake (CI 45410), Manganese Violet (CI 77742), Red 40 Lake (CI 16035)

The list of ingredients of ShineOn Lip Jelly is, indeed, very clean and doesn’t raise any concerns for me. You can check more details on colorants on a dedicated Ingredients page.

How to Use Tower 28 ShineOn Lip Jelly Glosses

You can use Use Tower 28 ShineOn Lip Jelly as a regular gloss – swipe over bare lips. Also, you can use lip pencil underneath, or use these shiny glosses as a lip topper over your lipstick.


Tower28 Beauty ShineOn Lip Jelly Non-Sticky Gloss comes in a glass-like plastic tube with a screw-on lid and foot-doe applicator. I love the two-sided applicator and the design of the component. Tower 28 is committed to sustainability, so this packaging is made from 50% PCR ( post-consumer recycled plastic).


It is clear from the beginning that Tower28 Beauty ShineOn Lip Jelly Non-Sticky Glosses are one of my favorite, go-to glosses. They are very comfortable to wear, I absolutely love the flavor, which is very important for me. Moreover, they are easy to reapply throughout the day. With that being said, Tower28 ShineOn Lip Jelly is #sunkissedblush_approved.

Leave a Reply

No Comments Yet.