Many years ago, in my childhood, I remember my mom’s friend saying that you can’t go cheap with skin care and makeup, it has to be a high-end product. And this has become my philosophy especially after I stumbled with some drugstore products several times while growing up.
I tried at least a dozen of expensive concealers so far, including Tarte, YSL, Chanel and etc, you name it. However, neither of them can beat this one in many aspects. To name a few, it’s lightweightness, hydrating properties, and crease-free finish.
The formula is infused with goji berry extracts and Haloxyl. Goji Berry is known for its skin benefits, such as improving hydration, brightening, lighting and toning effect – thanks to vitamin C inside – without causing irritation.
Haloxyl is another active ingredient, widely used in the beauty industry today, as it combats the look of dark circles, wrinkles and fine lines. Together, they contribute to a more radiant, youthful eye contour area.
Formula & Coverage
The concealer has a medium coverage and once my skin absorbs it, the color seems to adjust better to my complexion. It has more of a natural matte finish and doesn’t crease or overload my under-eye area. It is very lightweight and covers my dark circles without any dryness because of the ingredients listed above. And it doesn’t melt away during the day!
I would argue the applicator since such applicators are usually impossible to clean and they are in direct contact with skin and the product can easily get contaminated and contribute to bacteria breeding. Fortunately, this one is anti-microbial.
Whenever I’m having a good sleep and my dark circles are not that bad I’m using this product alone. In other cases, I use a peach corrector underneath to cancel the darkness and this concealer on top for more of a awaken effect.
I usually use my fingers to blend out the edges of the product.
The product comes 12 shades, including Neutralizer (works the same as orange/peach concealer) and Brightener, that you can use to add luminosity to the inner corner of your eyes, brow bones, cheek, bridge of the nose. The best matching shade for me is Light.
Overall, indeed it’s a product everyone must have. The beauty of it, that you don’t need to break the bank to own a good product like this. And yes, beauty can be affordable.
Have you ever tried this product? If yes, share your opinion in the comments down below!
Today’s review is the longest and the most detailed compared to what I’ve done before.
Let me know if you like such detailed posts in the comments down below!
I had a very hard time with this foundation. The whole story starts from the moment when they just have been launched at Tarte.com. I used a quiz to find my “perfect match” and I’ve ordered Hydrating Foundation in Light Neutral and some other things the same day. When the package finally arrived I’ve realized that I picked a wrong shade: I also ordered Shape Tape concealer in the same shade and tried it first – appeared to be 1-2 shades lighter than I am. I didn’t even try the foundation – I already new that I was lighter than I needed and didn’t want to waste the product and returned it.
Then I waited till they will be available at Ulta to get the right shade. When it finally happened and I got to the store, the assistant showed me the stand with the foundations and I asked her to pick the right color to me. She picked the Light-Medium Sand. I asked if there were more neutral shades but she said Hydrating line don’t have them only the Matte Foundations. I wanted the hydrating line so I decided to go with this color.
When I came home and applied the product all over my face I saw a round yellow face looking at me in the mirror. It was horrible. I was upset with my purchase, but didn’t take it off as I wanted to test the formula since I’ve already used it.
By the end of the day, it looked horrible as well: patches of foundation were missing on my cheeks around my nose although I was using my regular primer underneath and applied the foundation with the round brush.
I decided to read the reviews on this products to see if other people have the same issues. At that moment (finally!) I realized that there are much more shades for each type of the shape tape foundation. I was even more upset that the assistant in Ulta didn’t tell me that I could get the right shade online if they didn’t have it in store!
If you follow me on Twitter, you probably know how upset I was with this service. Nevertheless, I still decided to test-drive the formula one more time. This time with pictures doing my best to disregard the shade.
I’ve looked through the shade names today again and realized that Hydrating and Matte shade names don’t match! This is what caused the confusion to the assistant: there are neutral shades but they are just called differently.
Tarte Cosmetics, but why so?
The foundation comes in a glass bottle. To open it you need to unscrew the lid and it pops with an applicator – the same that comes in their Shape Tape Concealers but in a bigger size. From one side, it is really convenient to apply the foundation straight on your face. From the other side, such applicator can easily breed bacteria inside of the bottle and cause breakouts to your skin.
The Shade Selection
Although there was a dispute about scarce selection for deep completions, I still think they have a really nice range of shades. Moreover, they promised to release 10 more shades for the people who’s complexion shade is missing.
If you plan to buy it online, I would recommend testing the shades in store first. As I was told by Tarte Customer Service, Hydrating Foundation best matched with the Hybrid Gel/Rainforest of the Sea Water Foundation. If you have not used this product before you can try it at Sephora. Or go straight to Ulta, but make sure no one convinces you about lack of shades in any of the formulas.
One more tip: don’t try to match the shade name of the concealer that you have to the new foundation, chances are that this idea might mislead you.
Here is the information from the brand about key ingredients:
biopolymer filling spheres: expanding spheres help smooth surface imperfections while promoting water retention & hydration
hyaluronic acid: naturally-occurring ingredient in the human body which delivers moisture, firmness & suppleness to skin
collagen: helps plump the appearance of fine lines & wrinkles
barley extract: helps restore the lipid barrier to smooth over fine lines & wrinkles
dermal filler: cross-linked hyaluronic acid that works overtime to help restore skin volume & smoothness
vitamin C: antioxidant free radical fighter that helps prevent premature signs of aging & brightens skin
Amazonian clay: nature’s most perfect ingredient for better, longer, truer wear
Above is very promising, so I decided to test it on my skin. My skin is normal both in oil and hydration level and I prepared my skin with scrubs, masks and a stronger primer for the sake of this test.
Here is what I expect from this foundation :
The formula is thicker than I normally use. Despite the thickness, the coverage is light-to-medium. When I tried to build up the coverage, even by using a damp beauty blender to blend out the foundation all over my face I still saw that it is a little patchy. I tried to smooth it out and filled the gaps with the foundation to ensure that all my face is covered.
After that, I set my face with translucent powder – I do not use it that often, but today I’m doing everything to prove that my first impression is wrong. After I completed my regular day makeup, I applied the All-nighter Setting Spray all over my makeup.
When I look at myself in the mirror, I can’t say that I really like it as I don’t see the promised smoother and fresh & healthy-looking complexion. Neither, did I noticed it when I used it for the first time without the setting powder and setting spray. And don’t be fooled by the pictures! Camera eats up the texture of the skin that is revealed by this foundation.
In the next few hours I’ve noticed that on the parts of my cheeks where i didn’t use any bronzer or blush, the skin looked oily and pores look enlarged. Yes, foundation added luminosity to the skin, but huge pores is definitely not something I was aiming for. It also starts to come off slightly.
The oilier it became, the more I would feel it on my skin. And honestly, I don’t remember the last time my skin was this oily.
If you can see the darker line around my nostril then you see how the foundation disappeared around my nose. The more I was keeping it on, the less foundation was on my nose. I used a blotting paper on my cheek at it removed the “healthy” shine. As I understand from this, the ingredients in foundation increased the oil production in my skin that from one side adds luminosity but it also melts the foundation from the other side.
The skin became patchy in that area and no longer lightweight – you can also see it on the photo above. By the way, the photo was taken before I used the blotting papers. I removed the whole makeup by the end of the 6th hour of wearing it.
Although my first and second impressions were not so good, I still wanted to give this foundation a chance. It somewhat performed better when I used tons of other products to keep it in place longer, but it definitely not what I was looking for.
Yes, it adds luminosity but it makes my skin produce more oil. I felt oily even on the next day and this doesn’t add points to this foundation.
The formula is thick and quite hard to blend, even with a smooth primer underneath and a damp sponge. It also reveals the texture.
The coverage is too light and uneven for the thickness that we get and the shine that appears on my cheeks eats up the makeup and makes my pores look even larger.
It definitely won’t stay for the 12h: only maybe if you keep reapplying the setting spray.
But really, why so much hassle for $40?
Yes, I agree that the formula and ingredients sounds very good, but feels like it didn’t work for me that well. For this price I expected something better.
My experiment showed me that I need to search more for my perfect foundation and it’s definitely not Shape Tape.
Have you tried this foundation? Let me know if you liked it or not!
This post is not sponsored. My disclaimer policy is here.
If any of the products cause irritation discontinue use immediately.
Since Pantone, the Global Color Authority, announced Ultra Violet as a Color of 2018, this color is gaining more popularity in fashion and beauty.
Violet is one of my favorite colors and I’m really excited that this is the color of 2018!
If you go through pretty much every beauty brand today, you can find lipsticks, nail polishes, eye shadows and etc all in this shade. However, you may feel uncomfortable wearing such a bold experimental color to work or to school, but still want to catch up to the trend. If so, then this post is definitely for you.
Here are some tips of how to add twists of violet to you everyday look, and yet, keep up with your personal style.
Although there might be a little deviation from exact Ulta Violet color, all shades of purple and violet are still considered trending.
P.S. You can scroll down to the video where I do my makeup and then get back to the text to read all the steps in details!
For me, eyes are the most comfortable area to experiment with color. Violet is a shade that goes well together with all eye colors.
If you don’t feel comfortable covering your full eyelid with this bold color, consider pairing it with the trending mauve shades. Create a transition of shades from a light mauve color adding a tiny amount of violet to the edges and to your crease.
I like violet shades from Too Faced Chocolates and Peaches pallets, they blend in very naturally to the skin. I use Livin Lavish shade from Gold Chocolate pallet.
Add violet color to your lower lash line. My favorite shade for this is Osiris from Prism Pallet by Anastasia Beverly Hills.
Here are single eyeshadows for more matching color:
As an option, you can also apply an eye pencil to the lower lash line and blend it.
If you are a big fan of cat eyes and can’t live without lined eyes, consider using violet liner instead of black.
Interesting fact: Butter London has partnered with Pantone this year and released a collection in Ultra Violet once the color has been announced.
Today, the only place where you can find the complete collection is only butterlondon.com. Interestingly, Ulta.com also has their products displayed on their website, but almost all of them remain “sold out”. But don’t despare: Ulta as well as Nordstrom has same shades of same product in stock. They just don’t have a Pantone sticker on the packaging.
Butter London features the Glazen Lustrous eyeliner in Ultra Violet.
If this color is too bright for you, consider its sister Magnetic. It’s a deeper shade and still looks more violet than blue on the skin.
I wasn’t planning to create this as a separate post, but I couldn’t keep calm.
Cyber Monday has less to offer compared to Black Friday, but, there are some interesting things to consider.
First of all, at 12 pm CT Anastasia Beverly Hills is releasing a limited quantity of already-gone-forever Nicole Glow kit for 40% off. I’m super excited about it and can’t wait till the sales start. UPDATE: the pallet was gone in 2 minutes, I couldn’t even check out. It is still in my cart saying “item not available” and no one knows how this could happened. Someone took it out from my cart while i was checking out.
Sephora has less sales to order today. While Black Friday sales are still on, you can get lot’s of new products already from there.
Ulta beauty has a different list of products on sales, but good deals go fast